Producing and hosting great webinars require a lot of time and effort. You need to ensure that your webinars are able to communicate your message to the maximum number of prospects.
Hence, it is important to keep in mind some of the best practices that you should follow when generating audience for webinars to ensure success:
1. Pick the right date and time
While it might seem obvious to a lot of people, there are times when important dates and events are completely forgotten while choosing the date and time for a webinar.
According to a WhatCounts poll, the best days to host a webinar are Wednesdays and Thursdays. Mondays and Fridays are typically filled with catch-up and last minute tasks.
Based on the geography you are operating and your target audience’s behavior, you need to pick the right date and time when you can assume the maximum attendance.
In order to ensure that your webinar reaches the maximum number of your prospects, you have to promote it effectively.
Restricting yourself to one platform would limit your reach and conversion
Based on your target audience and their digital habits, you can consider promoting your webinars through the following:
– Paid search marketing
– Social media
– Partnering with companies
It is also a great strategy to write a blog around your webinar and keep the CTA as your webinar. This helps you in building credibility around the webinar and giving your prospects an idea about the webinar.
A multi-channel strategy enables you to maximize your reach and staying top-of-the-mind of your prospects.
3. Sign-up experience
Various tools and tactics available on the internet have made it easy to generate traffic for any link or a website. However, with an increase in marketing activity over the years, conversion rates have taken a hit.
On an average, we are exposed to more than 5000 marketing messages in a day
This is where your sign-up experience plays a crucial role in converting your prospects to attendees.
Your sign-up page should be able to communicate the topic of the webinar and the benefits to the user simply and directly. Additionally, it is a great practice to have trust signals on your sign-up page like speaker’s profile, partner’s logo or testimonials. It gives the much-needed credibility to your webinars.
Finally, you should ensure that you are able to capture the attention of your prospect easily on the sign-up form. Hence, you should not ask for too many details at one go and instead focus on just converting the prospect.
The number of fields in your form is inversely proportional to the number of leads you will generate.
According to Bizibl, the average registration-to-attendee ratio is between 35% to 45%.
As compared to other digital mediums, this number is on the higher side which underscores the success of webinar as a marketing tactic.
However, considering the amount of effort that goes into hosting a webinar, you cannot risk losing even a single attendee.
Hence, sending reminder e-mails 1 week, 1 day and 1 hour before your webinar helps you to increase the conversion rate and generate huge audiences.
If it’s not in my calendar, it doesn’t exist
It is a great practice to include “Add to calendar” links in your confirmation and reminder mailers. This enables your prospects to block a specific time thereby ensuring their attendance.
How do you ensure maximum registrations and attendance in your webinars? Please comment below