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When most of the marketers think of social media, they only think of using this platform to build their brand. Hence, marketers have been using this platform just for that.

However, these marketers are missing a trick. When done right, you can use social media to generate leads for your business. Additionally, these leads are of improved quality and come at a much lesser cost.

According to a survey by eMarketer, 77% respondents reported improved quality of leads from social media.

Here are 4 ways in which you can generate leads from social media:

1. Polls and surveys

Everyone has an opinion and most of your prospects would be happy to share it with you if you build relationships with them over social media.

You can use polls and surveys to let people share their opinions with you.

This not only generates interest about your product/solution but also gives you valuable insight into their preferences

This provides you a valuable source of information for planning your campaigns.

You can create polls on Facebook from here

Here, you can find the guide on how to create Twitter polls

2. Promote gated content

Social media provides you a platform of approximately 2.3 billion people where you can promote your gated content such as webinars, eBooks, guides, whitepapers etc. and capture the interest of your prospects.

This enables you to increase the reach of your content and thereby increase the number of leads.

3. Host a Tweet chat or live stream

As social media platforms have evolved, they have come up with new solutions and channels for businesses to build engagement with their audiences. Some of them are live streaming on Facebook and hosting a Tweet chat on Twitter.

These channels give you the opportunity to answer questions, gather feedback and generate awareness about your brand and products.

This helps you not only in building relationships with your prospects but also capturing their interest through live engagement.

Here is a step by step guide to hosting a Tweet chat and live stream on Facebook


4. Paid social ads

Considering the amount of information social media platforms have about us, they take the advertising to a whole new level. They provide you the opportunity to run highly targeted campaigns that focus on a specific set of prospects.

And since these ads feature in the feeds, they do not serve as a hindrance to your prospect’s experience with your ads.

This enables you to generate maximum ROI from your marketing investment.


Social media, with its user base and ever-evolving scope and channels, provides you an opportunity to generate the interest of your audience in a fun and engaging way.

This not only enables you to capture high-quality leads but also leads to a reduction in the cost of the overall campaign.

Resources and tools round-up

  1. How to create Facebook polls
  2. How to create Twitter polls
  3. Step by step guide to hosting a Twitter chat
  4. Step by step guide to hosting a live stream on Facebook

How do you plan to use social media to generate leads for your business? Please comment below