We receive 5000 marketing messages every day on an average. A lot of these are in the form of notifications and messages thereby acting as big distractors. Apart from that, we also have the urge to constantly check our messages, emails or social media accounts or even read a piece of news.
This urges your audience to focus on other activities instead of watching and listening to your webinar thereby completely defeating the purpose of producing a webinar.
Hence, it is imperative for you to plan for activities during the webinar that builds engagement and interaction with the attendees.
Here are 4 ways in which you can engage your audience throughout the webinar:
1. Get to the Content Fast
You don’t want to spend a lot of time on your bio just to see your audience waiting and exiting before you even started with the main content part.
There should be only two key focuses i.e. audience and content.
Anything that either interferes with your content or gives a bad experience to your audience should simply be ignored.
Remember, your audience is there for what you have to share and not for who you are and what you do. They can research for that part themselves.
2. Ask the Audience about their Experience or Thoughts
Everyone’s favorite topic is themselves
We love to share our story. If you can get your audience to share how your content relates to them personally, they will be more likely to engage with it and remember it for a longer period of time.
You can use a poll or an open chat to ask your audience to share their experiences or thoughts on the topic at hand.
It not only builds engagement but also allows your attendees to interact with each other.
This helps you in getting a diverse perspective on the topic thereby helping you in understanding your audience and their goals.
3. Plan an Interaction Every 5 to 7 minutes
One way passive communication can be boring. It takes everyone back to the school days where we used to listen to the master’s teachings.
In the current time, it is more about how you can get your audience to participate. This keeps the audience engaged and helps them in retaining the content for a longer period of time.
Hence, it is recommended that you include some emoticons, polls, chat, Q&As or anything else every 5 to 7 minutes that changes the mode from passive listening to active engagement.
4. Pro tip: Answer Questions and Acknowledge Comments on the go
Often time it happens that your audience asks you relevant questions on the slides that you are currently presenting. Answering these questions at that particular time helps your audience to understand your content better.
For example, if someone needs clarification with an acronym in the presentation, you can do that instantly instead of waiting for the end of the presentation.
You need to be mindful of the fact that the flow of your presentation should not be ruined while answering that question. This could hamper the experience of other attendees.
Note: This is something that comes along as you start conducting more and more webinars and hence isn’t advisable if you are just starting out.
Producing a webinar and generating an audience for it requires a lot of hard work. This can lead to missing some important components that ensure engagement during the webinar.
This ultimately leads to bad user experience and an early exit of your attendees thereby missing a big opportunity to generate interest.
Hence, you need to follow the above best practices to ensure your webinars have great engagement and interaction levels with your audience.
This increases the retention of your content thereby building trust and credibility with your business.
How do you plan to engage with your audience during the webinar? Please comment below