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While there are multiple avenues available to attract prospects to your campaigns, it is the landing page which ensures conversion.

You have 0–8 seconds to persuade your audience with your landing page and design

Optimized landing pages allow you to capture the interest of your prospects and convert them into leads.

Here are 5 landing page best practices you should follow to increase conversions:

1. Remove the main navigation


Landing page serves just one purpose i.e. to capture the interest of your prospects. This means that you need to remove any navigation bars, footers or outside links that can potentially distract your prospects.

You need to ensure that your prospects have only one goal on the website i.e. filling the form and giving you their details.

2. Formatting

As discussed earlier, your prospects have 0–8 seconds to spend on your landing page and be convinced about the benefits of the offer. Hence, your content should be easily scannable.

You need to keep your content simple and direct with a bold headline, bullet points explaining the benefits and an author bio to build credibility.

3. Use images

Images and visuals have the power to ensure that your prospects develop a sense of affiliation with your products and solutions.

A picture says a thousand words

Hence, you should use an image to grab your prospect’s attention and make your message stick with them longer

You can get free stock photos from many sources on the web. Here are some of them:

  1. Freepik
  2. Unsplash
  3. Pexels

4. Social sharing buttons

You should ensure that your offer has the legs to reach as many people as possible to ensure maximum return on your efforts.

For this purpose, you need to include social sharing buttons on your landing page to encourage your prospects to share it with their peers.

5. Use trust signals

With the spread of the Internet, it has become easy for everyone to share their views openly. Due to this, concerns about the authenticity of information have started surfing up. Also, malpractices like spam have become quite prevalent off late.

This might discourage your prospects to share their personal information with you.

Hence, you need to add trust signals to your landing page to address the concerns of your prospects. These trust signals might be the speaker’s profile, partner logos, testimonials or certifications.

You can take your landing page inspiration from here, here, here and here.


Landing page serves the single most important function of converting your prospects to leads. Your prospects should easily be able to scan the contents of the page and be convinced about its benefits.

This would build credibility with your prospects thereby ensuring maximum conversions

What practices do you follow to increase conversions on your landing page? Please comment below