Webinars have become a powerful and cost-effective tool for marketers to connect and engage effectively with their audience. Marketers have started putting in a considerable amount of effort in producing and promoting webinars.
According to a report by Content Marketing Institute, over 60% marketers have reported using webinar as a regular tactic.
However, majority of the marketers still treat webinars as a one and done event. They fail to realize that webinars can actually be a start of a “content snowball” that will help them build their content library.
They fail to realize that webinars can actually be a start of a “content snowball” that will help them build their content library.
A lot of time and effort is poured into the producing and hosting each webinar. Why not milk the effort for all its worth?
Here are three ways to get the most out of your webinars after the event:
1. Send the recording to all registrants
There are times when at the last minute the registrants get stuck in a meeting or simply forget about your event due to some work priorities. In such cases, they are unable to attend.
This doesn’t mean that they weren’t interested in the webinar.
Registering for it meant that there was a strong interest in the content you were offering.
It is imperative that you capture this interest by sending the recording to all your registrants which can be viewed at a later time period as per their convenience.
According to a report by Adobe, 55% of the registrants view the webinar recordings. Coupled with an average attendance rate of 36%, you can expect to communicate your message to 91% registrants if you record your webinars.
2. Re-purpose the full webinar recording
Once you have recorded your webinar, you can use it as an everlasting piece of content to promote your business on multiple platforms and for an extended period of time.
Some ways in which you can do this are:
- If it is a thought leadership webinar, you can break the webinar into small clips and post them on social media to generate awareness about the solution.
- You can also post the recording on your website and allow access to the recording via a form.
This way, you would be able to generate leads even when the live event is over.
3. Convert the webinar into written formats
If your business maintains a blog, you can write a short summary of the webinar while using snapshots from the webinar recording. You can conclude this blog post with a link to the webinar to entice your readers to sign up for the webinar.
This written format can also be used in various email and nurture campaigns that you would plan in the future.
This way you would be able to create a source that generates a continuous stream of leads.
You spend a great deal of effort producing and promoting webinars. Sadly, most of the times, these webinars are just a one-off event without an integrated strategy planned around them.
Once the event is produced, the leads are handed off to the sales team for further follow-up.
This produces mediocre results at best
In this light, it is imperative that you follow these best practices to ensure maximum return on the efforts you have put in producing and promoting a webinar.
How do you ensure that you generate maximum returns from your webinar? Please comment below