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With an abundance of information, it is becoming tougher to compete for your prospect’s time and engagement with your content. This makes it difficult to move him down the funnel.

According to a survey conducted by Inside Sales, nearly 50% of B2B marketers say that their number one challenge is generating more leads. The second biggest challenge is converting these leads into customers

This is where webinars can help you i.e. converting your prospects into leads and further converting them into final customers.

Here are 4 reasons why webinars are so effective and should be included in your marketing plans:

1. Immersion

Webinars are, by far, the most immersive and interactive content marketing option available over the digital format. In fact, there is no other tactic that offers your prospects an experience of interacting and engaging with your content so thoroughly for 30–60 minutes.

Webinars enable you to provide an event like experience over the web

The latest webinar technologies enable your users to submit live questions to you and participate in the conversation with other attendees.

This makes the whole experience even more impactful and highly memorable.

2. Behavior Scoring

Webinar tools are designed in a manner that they capture every interaction that a viewer is having with your content.

Metrics like joining time, time spent on watching the webinar, participation in polls etc. give you an in-depth and real-time scoring alongside based on how actively your prospects are engaging with your content.

You can use this to effectively follow up with your prospects and adapt campaign messaging based on their level of interest.

3. Increased ROI Benefits

As discussed earlier, webinars are events conducted over the web. This powers your marketing ROI in 2 ways: First, they cost much less, both for the producer and the attendee, than hosting a live event. Second, the geographic barriers are lifted thereby enabling you to cater to a larger audience.

There is a third benefit i.e. webinars are not time bound which means you can record the webinar and it can be used for further consumption by your prospects.

This can significantly increase the ROI and effectiveness of your campaign.

4. Convenience

Webinars allow you to offer your content in a convenient manner. Your prospects don’t have to be manually present at a location.

They can consume your content on-the-go.

Additionally, webinar recordings enable your prospects to re-watch the part they might have missed or needs another look.

Conclusion

Over the years, webinars have become a great tool for marketers to provide an engaging and interactive experience over the web.

It can truly enable you to move your prospects down the funnel thereby building a continuous stream of pipeline.

What is holding you back in conducting webinars? Please comment below