Has it ever happened to you that you have reached an event before time only to find no one else there yet? How did it feel?
Similarly, many a time, some attendees get free a bit early from their pre-engagements. Or they might just feel that it is better to log in 5 to 10 minutes before the webinar starts so as to not miss anything.
Sitting idly waiting for the webinar to start can create a lot of anxiety in the minds of these attendees.
Hence, it is advisable that you create fun and lively lobby for your webinar attendees to “sit in” while they wait for your webinar to start.
This allows your attendees to relax thereby putting them in a better frame of mind. This builds their engagement during the webinar and ensures increased reception of your content.
Here are 5 ways in which you can entertain the webinar early birds:
1. Play music in your lobby
Bob Marley once famously said; “One good thing about music, when it hits you, you feel no pain”.
Such is the power of having an audio file running in the background while your audience is waiting for the webinar to start.
It gets your audience in a great mood before the webinar starts. This increases their engagement during the webinar.
You need to make sure that if you open your webinar room for your attendees 15 minutes prior to starting the webinar, the audio file should be 15 minutes long.
Note: Do not forget to keep the music royalty rules in mind.
2. Upload a welcome slide
It is recommended that you have one slide already uploaded on the webinar platform which welcomes the audience or gives them information about the webinar.
This does two things: First, it shows your readiness for the event. Second, it introduces you to your attendees beforehand thereby allowing you to start right from the core content.
You could also keep this as a slideshow that rotates and loops continuously in your lobby. This could include the title slide, a sponsor slide, announcement, instructions etc.
3. Make slides or hand-outs available for download
You can also upload your slides or any pre-reads before you start the webinar.
It is always easier to follow the context and content of your webinar for your audience if they have done some pre-read on it.
This builds their engagement during the webinar and increases the retention of your content.
4. Display your company logo
Displaying your company logo in the lobby is a great way to promote your company in a non-obtrusive manner.
This increases the credibility of the brand thereby helping you to build trust with your audience.
5. Provide an open chat
Virtual events bring with it their sense of loneliness. The feeling that we are alone at a place, be it online or offline, leads to increased anxiety.
Allowing your attendees to chat with each other before your webinar has even started is a great way to break the ice and warm up your audience. It also leads to free flowing of thoughts thereby easing the anxiety levels.
You can simply ask simple questions like “Tell us where are you joining from? How’s the weather there?”
This builds an assurance in the minds of your attendees that there is someone there on the other side who is responding to their presence.
Providing a great experience not only during the webinar but also before it can lead to great results for your efforts in producing one.
It eases the anxiety of your audience and increases their engagement and trust levels during and after the webinar. Such small steps go a long way in converting your prospects to leads and then finally to customers.
For the most part, anything that you do during a physical event, you can find a way to replace virtually.